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About us

Who are we?

We’re strategists, designers, technologists, and facilitators who believe that better thinking leads to better solutions.

Our work helps organizations see their challenges through the eyes of the people they serve—and build services that make a real-world difference.

Why choose us?

  • We love complex problems—and we believe collaboration is the best way to solve them.

  • With experience spanning non-profits, global retail, aviation, and smart cities, we bring fresh perspective and cross-industry insight to every challenge.

  • Our mix of tech and design expertise means we’re fluent in both business goals and technical realities—bridging teams and accelerating progress.


Trusted by teams across industries

UNICEF

Transavia

Brought together operations, pilots, cabin crew, ground staff, and gate agents in a collaborative innovation challenge to solve complex frontline problems—together.

Rabobank

Arcadis

Led vision workshops to help the global digital marketing team define their North Star and align around a shared strategic direction.

DLL

BEA Sensors

Co-created a North Star vision through a series of strategy workshops—aligning global leadership around a shared direction for the business.

Heineken

JDE

Facilitated vision workshops to shape the future of digital collaboration and communication—for all employees, from office to factory floor.

Testimonials

"Add testimonial quotes from actual people who use your products. Their feedback can build trust and help your visitors make up their mind."

Mike Smith.

"Add testimonial quotes from actual people who use your products. Their feedback can build trust and help your visitors make up their mind."

Mike Smith

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+31 6 520 421 34

info@geniusnotrequired.com

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